Design Thinking is an innovative approach to problem-solving and idea generation that embraces empathy, creativity, collaboration, and action to create human-centered solutions to the challenges organizations face every day. It’s a new way of understanding those challenges that favors insight and experimentation over history and personal bias.
Design Thinking keeps us from jumping to solutions before we truly understand the need or problem. It’s an iterative approach that follows five basic steps:
At Barkley Consulting Group, our team of experts have years of practical experience using Design Thinking. Through a combination of workshops, mentoring, and development programs, we help organizations employ this approach and master it for use in other areas.
The best way to learn Design Thinking is to do Design Thinking. We deliver experiential workshops designed around real issues your organization is facing. Attendees will learn Design Thinking concepts and immediately apply them to a specific need or problem. More importantly, they will leave the workshop with the tools, knowledge, and experience to use Design Thinking in their work the very next day.
On-site seminars led by our experienced Design Thinking consultants teach the fundamentals of Design Thinking and take business professionals through a variety of exercises to fully learn and experience this innovative approach to problem solving. These seminars are for professionals who want to understand key Design Thinking concepts but not at the workshop level.
For more immediate needs, we work side by side with clients on a particular Design Thinking challenge. We provide ongoing counsel, guidance, and support from beginning to end to ensure clients meet their objectives and see results. Training can be provided to internal resources to develop the necessary techniques and skills to lead Design Thinking efforts for your company.