Insights : Business Relationship Management

Why BRM Matters

July, 2021 There is an organizational myth that suggests that any area that does not produce a tangible product is simply “overhead”  Organizations that...
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BRM is Needed Now More Than Ever

June, 2020 There is an old Chinese curse that says, “May you live in interesting times”  Note that this is a curse and not a blessing There is no doubt, we...
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BRM & Innovation

September, 2019 The BRM role is complex – BRMs are strategists, problem-solvers, communicators, and planners They must balance the need for operational excellence...
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Why BRM Development is Essential

September, 2018 Truism: for BRMs to be truly effective they must perform at the highest levels of an organization and positively contribute to its success We all...
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Empathy – Seeing Things Through the Eyes of Your Customer

February, 2018 One of the ongoing challenges we hear about is how companies don’t necessarily feel they get suitable “value” from the BRM role Yes, they have...
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BRM – What’s in a Name?

January, 2018 While some say job titles are unimportant and irrelevant, others suggest that titles speak to one’s level of knowledge, expertise, and...
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