Building a BRM Program
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
– Sun Tzu
Business Relationship Management (BRM) is a highly strategic role that significantly impacts an organization. However, given its relative infancy in the business world, organizations are often unclear on how to properly incorporate BRM to reap its benefits. A successful BRM capability requires a clear strategy that defines what BRM is, what it does (and doesn’t do), the value it provides, and how it interacts with both business partners and IT.
An effective strategy defines goals, actions, and outcomes in an inspirational and comprehensible manner. Unfortunately, many BRM programs are built without a clear strategy, resulting in confusion about the role, inconsistent performance, and a lack of understanding of the value and impact that BRM can provide.
This is where we come in.
At Barkley Consulting Group, we work with organizations to define the key aspects and goals of your BRM capability to:
Are you looking to learn more about how we can help you with BRM program development and implementation? Then, get in touch to find out more.