BRM Executive Brief – EDUCAUSE April 2024
Few IT areas are as misunderstood as BRM. IT management sometimes hesitates to support it, perceiving it merely as a bridge between IT and business partners. Some in IT resist BRM because their lack of understanding can result in unfounded territorial issues.
To dispel misconceptions and showcase BRM’s potential to positively impact organizations, EDUCAUSE, in conjunction with Jeff Warren from Barkley Consulting Group, is holding an Executive Briefing to illustrate BRM’s power, depth, and scope and convey:
· Why BRM is needed
· What BRM does
· What it doesn’t do
· How BRM impacts an organization
· BRM focus areas, maturity levels, and outcomes
· An example of how the role functions in a strategic and impactful way
· Critical areas to address
