Business Relationship Management (BRM) is a highly strategic role that significantly impacts an organization. However, given its relative infancy in the business world, organizations are often unclear on how to properly incorporate BRM to reap its benefits. A successful BRM capability requires a clear strategy that defines what BRM is, what it does (and doesn’t do), its value, and how it interacts with business partners and IT.
An effective strategy defines goals, actions, and outcomes in an inspirational and comprehensible manner. Unfortunately, many BRM programs are built without a clear strategy, resulting in confusion about the role, inconsistent performance, and a lack of understanding of the value and impact that BRM can provide.
To help clients understand the importance of a BRM strategy and key considerations for its development, we’ve created a high-level overview deck. This resource outlines what to consider when developing your strategy and how to effectively communicate the value of BRM to management, colleagues, and partners.
