BRM Newsletter – February 2024

BRM Newsletter – February 2024


Welcome to our Winter BRM Newsletter! We hope the new year is off to a great start for everyone. And for those facing struggles, remember the quote, “We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” Find those opportunities!

Our newsletter this month has some resources that I hope you find helpful to further your program and your career, including:

  • An offer to help you convey the BRM message to leadership, entitled How to Get Your Management to Understand and Appreciate BRM.
  • My latest article, BRM – What Should We Really Call It?, examines why considering a different name for BRM can increase acceptance.
  • A presentation deck on The Top 10 Reasons BRM Programs Fail…and How to Avoid Them.

The High-Performing BRM class remains a hot commodity, not only for experienced BRMs but beginners as well. We have delivered the class to more than 700 participants, and not just BRMs. We are seeing BRMs bring others in IT (business analysts, project managers, architects, etc.) to the class so they get the same training and come to appreciate the value and importance of BRM.

If you haven’t been able to attend a session yet, we have upcoming virtual classes in April, May, and July and will be holding an open in-person class in the UK in June. We also deliver in-person classes for organizations upon request. You can get all the details below.

If you have any questions or have topics you’d like to see us address, please send us a note at the email address below or just respond to this newsletter. Thanks!


Jeff Warren


Barkley Consulting Group

How to Get Your Management to Understand and Appreciate BRM

Few IT areas are as misunderstood as BRM. IT management sometimes hesitates to support it, perceiving it merely as a bridge between IT and business partners. Some in IT resist BRM because their lack of understanding can result in unfounded territorial issues.

To dispel misconceptions and showcase BRM’s potential to positively impact organizations, we offer an Executive Briefing for IT management and staff. These no-cost Executive Briefings  illustrate BRM’s power, depth, and scope, and convey:

  • Why BRM is needed
  • What BRM does
  • What it doesn’t do
  • How BRM impacts an organization
  • BRM focus areas, maturity levels, and outcomes
  • An example of how the role functions in a strategic and impactful way
  • Critical areas to address

The briefings are held free-of-charge virtually or in person and take about 1 hour (35-40 minutes for the presentation and about 20 minutes for Q&A).

If you want to schedule an Executive Briefing for your organization, please click the link below.

Schedule an Executive Briefing

Latest Article:

BRM – What Should We Really Call It?

When selling products or services to consumers, branding is key to success. While many factors help a brand succeed, the brand name is at the top of the list. Brand names serve as identifiers for products or services, helping distinguish them from competitors.They convey a certain image, values, and reputation, influencing consumer perception sand loyalty. Brand names can set the tone for every other interaction.

Continue Reading

The Top 10 Reasons Why BRM Programs Fail…and How to Avoid Them

Implementing a successful BRM program takes proper planning, support, and execution. You don’t build a successful program using the “Just Do It” approach. When done correctly, BRM can make an incredible impact on an organization. When organizations take shortcuts, it results in frustration and potential failure. The attached presentation reviews “The Top 10 Reasons BRM Programs Fail…and How to Avoid Them.

Review the Presentation

Upcoming Classes: High Performing BRM

The digital credential awarded to participants who complete the High-Performing BRM Class

“This class was something I had been wanting to do since I first heard about the class. Wow! It did not disappoint. So much great content, engaging discussion and takeaways. I was surprised at the range of experience and skill level in our class, but saw the relevance and impact that it could have no matter where we were in our BRM journey.”

“This course has been an enlightening journey, significantly enriching my understanding and skills as a Business Relationship Manager (BRM). What stood out the most was the use of real-world examples and exercises that pulled together multiple BRM theories to life.”

Virtual Classes

  • April 1-5, 2024 11:00 am – 4:00 pm EST
  • May 13-17, 2024 11:00 am – 4:00 pm EST
  • July 8-12, 2024 11:00 am – 4:00 pm EST

In Person

  • June 17-19, 2024  9 am – 5 pm EST (UK & Europe)
Learn More and Register Here

Your Inspiration for February

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

– Sun Tzu

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