BRM Newsletter – Winter 2024

BRM Newsletter – Winter 2024

12/05/24

Hello Colleague,

As we approach the end of another year, it’s the perfect time to reflect on your progress and set your sights on the opportunities ahead. It’s easy for BRMs to focus on what didn’t get done—but I encourage you to flip that perspective. Celebrate your achievements and recognize how much you’ve grown over the past year.

Improvement is a journey for all of us. Now is the ideal moment to take stock of your strengths and identify areas for growth in the coming year. Let’s make 2025 a year of intentional progress and success!

Our Winter 2024 newsletter is packed with insights to help you sharpen your BRM skills, align your initiatives, and start the new year strong:

  • Webinar and Presentation Deck: In October, I delivered the keynote at the BRM Connect Conference in Puerto Rico, titled “Unshakable Confidence: The Key to Elevating Your BRM Impact.” This session explored how BRMs can build confidence to amplify their impact. Access the recording and presentation deck to learn more.
  • Article: “The BRM Tactical Trap: How to Avoid Being Pulled into Operational Tasks” explores a common challenge for BRMs—being asked to handle operational issues—and why it’s critical to maintain your focus on strategic responsibilities.
  • Quarterly Tip: This quarter, we highlight the importance of developing a BRM strategy. Often overlooked, this is one of the most critical areas for a successful BRM program. Check out our high-level deck on “BRM Strategy Planning and Development.”

The High-Performing BRM class continues to grow and thrive! By the end of this year, we will have had the privilege of training over 1,000 participants in just over two years. We’re deeply grateful to everyone who has trusted us with their BRM education, and we’re excited to welcome even more professionals eager to join the ranks of impactful BRMs in the future.

We’re also thrilled to announce a new offering: “The High-Performing Technology Professional.” This two-day class is designed for IT professionals seeking strategies and skills similar to those taught in our BRM class but with less focus on BRM-specific topics. More details will follow soon, but feel free to contact us if your organization is interested.

Wishing you and your loved ones a wonderful holiday season and all the best for 2025!

Best,

Jeff Warren
President
Barkley Consulting Group
jwarren@barkleyconsultinggroup.com


Unshakable Confidence: The Key to Elevating Your BRM Impact

In the BRM profession, confidence is not just an asset—it’s a necessity. This session explores the pivotal role that confidence plays in the success of a Business Relationship Manager. By the end of this presentation, BRMs will have a deeper understanding of how cultivating confidence can significantly enhance their effectiveness, influence, and impact within their organizations.

Watch the Keynote Presentation
Download the Presentation Deck


Latest Article

The BRM Tactical Trap: How to Avoid Being Pulled into Operational Tasks

Business Relationship Managers (BRMs) play a pivotal and transformative role within organizations. Serving as the strategic bridge between business units and IT, BRMs influence organizational strategies and act as catalysts for growth, ensuring that technology drives measurable progress, achieves strategic objectives, and enhances overall performance.

As the elevator pitch goes, “BRM is a business-focused organization within IT that combines strategic vision with action to deliver results that drive growth, increase effectiveness, and improve business performance.”

This article explores how BRMs can avoid being pulled into operational tasks and maintain a focus on high-level, strategic goals.

Continue Reading


Quarterly BRM Tip

Building an Effective BRM Strategy

Business Relationship Management (BRM) is a highly strategic role that significantly impacts an organization. However, given its relative infancy in the business world, organizations are often unclear on how to properly incorporate BRM to reap its benefits. A successful BRM capability requires a clear strategy that defines what BRM is, what it does (and doesn’t do), its value, and how it interacts with business partners and IT.

An effective strategy defines goals, actions, and outcomes in an inspirational and comprehensible manner. Unfortunately, many BRM programs are built without a clear strategy, resulting in confusion about the role, inconsistent performance, and a lack of understanding of the value and impact that BRM can provide.

To help clients understand the importance of a BRM strategy and key considerations for its development, we’ve created a high-level overview deck. This resource outlines what to consider when developing your strategy and how to effectively communicate the value of BRM to management, colleagues, and partners.

 

Access the BRM Strategy Overview Deck


Upcoming Classes: High Performing BRM

The digital credential awarded to participants who complete the High-Performing BRM Class

“WOW! And that concludes a fantastic training on how to be a successful, high-performing BRM/IT Professional. The sessions were so incredibly helpful and informative on how to build meaningful relationships, effectively manage my time, and how to leverage the BRM model to drive success in IT.”

— Senior IT Analyst

Virtual Classes

  • February 3-7, 2025, 11 am – 4 pm EST
  • May 5-9, 2025, 11 am – 4 pm EST

In-Person Classes

  • June 10-12, 2025 (TBD, UK) 9:00 am – 5:00 pm GMT
  • On request for organizations

Learn More and Register Here


Your Inspiration for Winter

“Never argue with stupid people, they will drag you down to their level and then beat you with experience.”

– Mark Twain

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