Insights : Resources/Articles

Article: The BRM Tactical Trap: How to Avoid Being Pulled into Operational Tasks

December, 2024 Business Relationship Managers (BRMs) play a pivotal and transformative role within organizations Acting as the strategic connection between business...
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BRM Strategy Development Brief

December, 2024 Business Relationship Management (BRM) is a highly strategic role that significantly impacts an organization However, given its relative infancy in...
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Deck: The Impact of BRM – How to Measure BRM Performance

August, 2024 How to Measure BRM...
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Template: BRM Snapshot

August, 2024 Communicating essential information to leadership is vital for the success of any organization It ensures that decision-makers are fully informed...
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Article: The Steps Needed to Build a Successful BRM Program

August, 2024 In today’s complex business environment, organizations increasingly recognize the importance of Business Relationship Management (BRM) in bridging...
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Article: Relationships: A Means to an End…Not an End

August, 2024 Relationships form the backbone of every successful organization From collaborative partnerships to interdepartmental interactions, an...
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Article: BRM: What Should We Really Call It?

August, 2024 When selling products or services to consumers, branding is key to success While many factors help a brand succeed, the brand name is at the top of...
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Article: Why BRM is Needed to Transform IT

August, 2024 Technology is all around us It affects how people live, work, and play It affects how organizations conduct business and how their customers or...
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Article: The Power of Empathy in BRM

August, 2024 Being a high-performing BRM requires many things – a collaborative spirit, a forward-thinking vision, and an ability to demonstrate executive...
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Deck: The Top 10 Reasons Why BRM Programs Fail…and How to Avoid Them

August, 2024 The Top 10 Reasons BRM Programs...
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