August, 2024
When selling products or services to consumers, branding is key to success While many factors help a brand succeed, the brand name is at the top of... Read More
Article: Why BRM is Needed to Transform IT
August, 2024
Technology is all around us It affects how people live, work, and play It affects how organizations conduct business and how their customers or... Read More
Article: The Power of Empathy in BRM
August, 2024
Being a high-performing BRM requires many things – a collaborative spirit, a forward-thinking vision, and an ability to demonstrate executive... Read More
Deck: The Top 10 Reasons Why BRM Programs Fail…and How to Avoid Them
August, 2024
The Top 10 Reasons BRM Programs... Read More
Article: Why BRM Matters
August, 2024
There is an organizational myth that suggests that any area that does not produce a tangible product is simply “overhead” Organizations... Read More
The Impact of BRM: How to Measure BRM Performance
July, 2024
The Impact of BRM: How to Measure BRM Performance When organizations invest in BRM programs, they seek tangible returns and positive... Read More
BRM Newsletter – Spring 2024
April, 2024
Welcome to our Spring 2024 BRM newsletter! We're thrilled to have you join us again as we delve into the latest insights and strategies to... Read More
Video – BRM Executive Briefing for Higher Education – EDUCAUSE
April, 2024
BRM Executive Brief - EDUCAUSE April 2024 Few IT areas are as misunderstood as BRM IT management sometimes hesitates to support it, perceiving... Read More
BRM Newsletter – February 2024
February, 2024
Welcome to our Winter BRM Newsletter! We hope the new year is off to a great start for everyone And for those facing struggles, remember the... Read More
BRM Newsletter – November 2023
November, 2023
Hello Colleague, Welcome to our November BRM Newsletter! It is hard to believe we are in the holiday season already, and 2024... Read More
