Design Thinking

Unlocking the creativity found in all of us to develop
meaningful solutions to your customers’ unmet needs

“If you always do what you always did, you will always get what you always got.”

– Henry Ford

Each day, organizations face design challenges. For everything from customer experiences to products and services, design sets the foundations for an array of business decisions and changes. However, in today’s world, traditional approaches are no longer a viable option. Today’s challenges require new thinking, new tools, and new approaches.

Enter Design Thinking.

Embracing empathy, inspiring creativity and encouraging experimentation, Design Thinking is a human-centered approach to design. This experimental technique can be applied by any organization to meet the needs of your target audience.

Design Thinking is a human-centered approach to design. It embraces empathy, inspires creativity, and encourages experimentation to create solutions that meet the needs of the audience for whom you are designing. This highly experiential technique can be applied by any organization to meet the needs of your target audience.

Our team at Barkley Consulting Group has a deep knowledge of Design Thinking, gained through years of practical experience. We help organizations of all types unleash creativity, and understand their audience on a human level through experiential workshops, classroom training, and customized activities.

When you work with Barkley Consulting Group, you’ll leave feeling energized, inspired armed with solid knowledge of:

  • The Design Thinking approach
  • Innovation and creative thinking
  • How to effectively apply your learnings in real-world situations
  • How to use empathy, collaboration, storytelling, and leadership in professional settings
  • How to move rapidly from idea to action using prototyping, experimentation, and iteration

Want to learn more about us and what we can do? Get in touch today for more information or to book a workshop with Barkley Consulting Group.

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The Workshops

The best way to learn Design Thinking is to do Design Thinking. Barkley Consulting Group delivers experiential in-person or virtual workshops designed around real issues your organization is facing.  This approach means that you’ll leave our workshops with the tools, knowledge, and experience to use Design Thinking in your work the very next day.

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Coaching / Mentoring

Are you looking for a more specific approach? We work side-by-side with clients on a particular projects, events, or initiatives that utilize Design Thinking. We provide ongoing support from beginning to end to ensure that clients meet their objectives and see the results they’re hoping for. Additionally, we deliver training to internal resources to develop the necessary techniques and skills to lead Design Thinking efforts for your organization.

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Seminars and Briefings

Our Seminars or Executive Briefings teach the fundamentals of Design Thinking and take participants through a variety of exercises to learn, experience, and apply this innovative approach to problem-solving. These are for professionals looking to understand key Design Thinking concepts but aren’t quite at the workshop level, useful as a stand-alone session or as part of an offsite meeting.

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