Empathy – Seeing Things Through the Eyes of Your Customer

February, 2018 One of the ongoing challenges we hear about is how companies don’t necessarily feel they get suitable “value” from the BRM role Yes, they have...
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BRM – What’s in a Name?

January, 2018 While some say job titles are unimportant and irrelevant, others suggest that titles speak to one’s level of knowledge, expertise, and...
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Design Thinking and Corporate Creativity

January, 2018 Here’s a common occurrence in companies today: management declares that innovation is a priority and seemingly in an instant, armies of...
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The Power of Knowing How to Think

November, 2017 An excerpt of a commencement speech from Neil deGrasse Tyson on the power of how to think vs knowing what to think, a key benefit of the...
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TED Talk – David Kelley: How To Build Your Creative Confidence

October, 2017 Is your school or workplace divided between the "creatives" versus the practical people Yet surely, David Kelley suggests, creativity is not the...
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Design Thinking’s Effect on Education

July, 2017 How one school utilizes Design Thinking to help students and teachers focus their own creativity and innovation to develop new educational...
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