September, 2018
Truism: for BRMs to be truly effective they must perform at the highest levels of an organization and positively contribute to its success We all... Read More
Empathy – Seeing Things Through the Eyes of Your Customer
February, 2018
One of the ongoing challenges we hear about is how companies don’t necessarily feel they get suitable “value” from the BRM role Yes, they have... Read More
BRM – What’s in a Name?
January, 2018
While some say job titles are unimportant and irrelevant, others suggest that titles speak to one’s level of knowledge, expertise, and... Read More
Design Thinking and Corporate Creativity
January, 2018
Here’s a common occurrence in companies today: management declares that innovation is a priority and seemingly in an instant, armies of... Read More
The Power of Knowing How to Think
November, 2017
An excerpt of a commencement speech from Neil deGrasse Tyson on the power of how to think vs knowing what to think, a key benefit of the... Read More
TED Talk – David Kelley: How To Build Your Creative Confidence
October, 2017
Is your school or workplace divided between the "creatives" versus the practical people Yet surely, David Kelley suggests, creativity is not the... Read More
Design Thinking’s Effect on Education
July, 2017
How one school utilizes Design Thinking to help students and teachers focus their own creativity and innovation to develop new educational... Read More
